Content Strategy & Scheduling Framework
Strategy
Content Strategy & Scheduling Framework
After researching it was important to create a framework for content creation that will capture a larger audience. I produced content, and then post-analyze for further growth.
Content Production Type
Educational
Narrative
Educational
Content Templates
CTA
Reel Endings
Reels
Content Production Workflow
Content Scheduling Framework
Intensity:
Low / Neutral / High
Emotion
Negative(Problem) / Neutral(Solution) / Positive(Anecdotes)
Lens:
Personal (self) / Organizational (group) / Systemic (industry)
Audience:
Pivoters / Uncertain Explorers / Non-Pivot Value Seekers / Industry Advocators
Impact:
Awareness / Engagement / Action
Key Initiative A
Reposition Brand Perception
We recognized the importance of refining Out of Architecture’s brand messaging to foster a more inclusive and collaborative tone, moving away from an “us vs. them” narrative. Our objective was to create messaging that aligns with our collective mission and resonates with our diverse audience. This effort focused on two key areas:
Clarifying the Platform’s Mission
We aimed to articulate our purpose more effectively as a platform dedicated to empowering architects. Rather than positioning ourselves solely as a pathway “out” of the profession, we sought to highlight our role as a resource for exploring opportunities and supporting growth within and beyond architecture.
Example Work:
“It should be celebrated.“
Reframing Criticism as Collaboration
To shift the tone from critique to constructive dialogue, we reframed our messaging:
From “The architecture industry is broken.“
To: “How can we collectively address industry challenges?“
Example Work:
This evolution in messaging reflects our commitment to fostering a supportive community, encouraging meaningful conversations, and driving positive change within the industry.
Key Initiative A
Broadening Target Audience
We recognized the importance of refining Out of Architecture’s brand messaging to foster a more inclusive and collaborative tone, moving away from an “us vs. them” narrative. Our objective was to create messaging that aligns with our collective mission and resonates with our diverse audience. This effort focused on two key areas:
Clarifying the Platform’s Mission
We aimed to articulate our purpose more effectively as a platform dedicated to empowering architects. Rather than positioning ourselves solely as a pathway “out” of the profession, we sought to highlight our role as a resource for exploring opportunities and supporting growth within and beyond architecture.
Example Work:
“It should be celebrated.“
Reframing Criticism as Collaboration
To shift the tone from critique to constructive dialogue, we reframed our messaging:
From “The architecture industry is broken.“
To: “How can we collectively address industry challenges?“
Example Work:
This evolution in messaging reflects our commitment to fostering a supportive community, encouraging meaningful conversations, and driving positive change within the industry.
Key Initiative A
Enhancing Engagement
We recognized the importance of refining Out of Architecture’s brand messaging to foster a more inclusive and collaborative tone, moving away from an “us vs. them” narrative. Our objective was to create messaging that aligns with our collective mission and resonates with our diverse audience. This effort focused on two key areas:
Clarifying the Platform’s Mission
We aimed to articulate our purpose more effectively as a platform dedicated to empowering architects. Rather than positioning ourselves solely as a pathway “out” of the profession, we sought to highlight our role as a resource for exploring opportunities and supporting growth within and beyond architecture.
Example Work:
“It should be celebrated.“
Reframing Criticism as Collaboration
To shift the tone from critique to constructive dialogue, we reframed our messaging:
From “The architecture industry is broken.“
To: “How can we collectively address industry challenges?“
Example Work:
This evolution in messaging reflects our commitment to fostering a supportive community, encouraging meaningful conversations, and driving positive change within the industry.