Strategy & Key Initiative

Strategy

To address these challenges, I developed and implemented a comprehensive content strategy designed to:

  • Reposition Brand Perception

  • Broaden Audience Target

  • Enhance Engagement

Key Initiative A

Reposition Brand Perception

We recognized the importance of refining Out of Architecture’s brand messaging to foster a more inclusive and collaborative tone, moving away from an “us vs. them” narrative. Our objective was to create messaging that aligns with our collective mission and resonates with our diverse audience. This effort focused on two key areas:

  • Clarifying the Platform’s Mission

    We aimed to articulate our purpose more effectively as a platform dedicated to empowering architects. Rather than positioning ourselves solely as a pathway “out” of the profession, we sought to highlight our role as a resource for exploring opportunities and supporting growth within and beyond architecture.

    Example Work:

This evolution in messaging reflects our commitment to fostering a supportive community, encouraging meaningful conversations, and driving positive change within the industry.

Key Initiative A

Broadening Target Audience

We recognized the importance of refining Out of Architecture’s brand messaging to foster a more inclusive and collaborative tone, moving away from an “us vs. them” narrative. Our objective was to create messaging that aligns with our collective mission and resonates with our diverse audience. This effort focused on two key areas:

  • Clarifying the Platform’s Mission

    We aimed to articulate our purpose more effectively as a platform dedicated to empowering architects. Rather than positioning ourselves solely as a pathway “out” of the profession, we sought to highlight our role as a resource for exploring opportunities and supporting growth within and beyond architecture.

    Example Work:

This evolution in messaging reflects our commitment to fostering a supportive community, encouraging meaningful conversations, and driving positive change within the industry.

Key Initiative A

Enhancing Engagement

We recognized the importance of refining Out of Architecture’s brand messaging to foster a more inclusive and collaborative tone, moving away from an “us vs. them” narrative. Our objective was to create messaging that aligns with our collective mission and resonates with our diverse audience. This effort focused on two key areas:

  • Clarifying the Platform’s Mission

    We aimed to articulate our purpose more effectively as a platform dedicated to empowering architects. Rather than positioning ourselves solely as a pathway “out” of the profession, we sought to highlight our role as a resource for exploring opportunities and supporting growth within and beyond architecture.

    Example Work:

This evolution in messaging reflects our commitment to fostering a supportive community, encouraging meaningful conversations, and driving positive change within the industry.