Monograph
Monograph is a project management tool built specifically for architects and engineers. It’s designed to simplify how firms track budgets, manage projects, and make confident decisions, all while keeping their teams aligned and efficient.
Monograph’s marketing strategy, as I understood it, was centered on creating content tailored for AEC industry leaders, including operational leaders, principals, project managers, and accountants tasked with project and financial management decisions.
Leverage best practices in content design to connect with AEC stakeholders through blogs, social media, podcasts, webinars, and video content.
Podcast Production
Podcast Production Support
As part of my role, I contributed to the podcast production process, supporting each stage from planning to distribution:
Pre-Production:
Conducted research to craft engaging questions for webinar guests.
Collaboration:
A podcast editing team to help refine episodes.
A blog production team to support written content creation.
Content Creation:
Designed and produced social media assets to promote the podcast and increase audience engagement.
This experience reflects my ability to coordinate and create cohesive content across multiple platforms.
Tools Used: Trello, Notion, Airtable, Descript, Transistor, Figma, FigjamBlog Posts
Their blogs covered a range of educational topics, such as project management, financial health, and growth marketing, developed through research and interviews with experts.
Key highlights of my contributions:
Graphic Design:
Designed visuals such as charts, graphs, and quotes within the provided template to enhance the readability and aesthetic appeal of the blogs under the guidance of the head brand designer
Content Alignment:
Focused on ensuring the visuals reflected the blog’s tone and supported the educational value of the content.
Re-purposing Content
For each blog post, I typically created three to four carousel slides, each focusing on:
Introduction to the Problem:
Outlining the key issue addressed in the blog.
Supporting Statistics:
Highlighting data to reinforce the problem’s significance.
Proposed Solutions:
Presenting actionable steps or ideas to address the issue.
Content Creation Support
In addition to repurposing content, I contributed to Monograph’s overall content creation efforts by focusing on strategies to enhance performance and engagement. Based on research, I proposed content ideas and strategies in the following areas in support of marketing manager:
Competitor Research:
Conducted research on competitors to help inform and refine content strategies.
Brand Messaging:
Contributed to shaping Monograph’s brand messaging and voice, ensuring alignment with company goals.
Strategic Focus:
Addressing pain points specific to Monograph’s audience.
Tailoring messaging to resonate with different stakeholders.
Tech Stack
Downloadable Stack Sheets
As a content producer, I created downloadable stack sheets as free resources for potential clients, integrating them into the marketing strategy.
These stack sheets were designed to align with the visual identity of the software, ensuring a cohesive and familiar experience for users.
Key highlights of this project:
Purpose:
Provided free, value-driven resources to engage potential clients and strengthen the marketing funnel.
Design Inspiration:
Modeled the stack sheets after the Monograph software interface, reinforcing brand familiarity and usability.
Client Experience:
Helped potential clients easily connect the design aesthetic of the stack sheets with the software’s interface.
Strategic Value:
Positioned the stack sheets as a bridge between informational resources and product familiarity, enhancing the client onboarding journey.
Section Cut
I contributed to Section Cut, a virtual conference and career fair, by creating engaging visuals and interactive elements that enhanced the event experience:
Event Graphics:
Designed promotional and presentation graphics to support event branding and capture the conference’s theme.
Collaborative Community Board:
Developed an interactive FigJam board inspired by the graphic elements and theme from the brand designer in a form of architectural section cuts and plan drawing from Monograph logo, fostering collaboration and aligning with the event’s concept and familiarity to the AEC industry professionals.
Key Takeaways
Working at Monograph allowed me to hone my skills as a content designer by developing strategies that connect with AEC industry professionals.
I gained experience in creating thoughtful, visually cohesive content tailored to diverse audiences, from operational leaders to project managers.
Through collaborations on blogs, graphics, and promotional materials, I learned how to effectively align messaging with brand goals while addressing audience pain points and enhancing engagement across platforms.
